While the company has said that co-developed brand stores would be rolled out in the next two to three months, Flipkart's store already shows a newly launched Puma brand store.

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NEW DELHI: Flipkart is hosting what it claims to be its biggest sale today with discounts and offers across 70 categories. The online marketplace is calling it 'The Big Billion Day' and says it has dedicated 10,000 field staff to fulfill orders.

As part of the sale, the company says it is offering multiple items at price of Re 1, up to 30% off on smartphones, laptops starting Rs 15,000, fashion and perfumes at 50% off and toys at 50% off, among others. It's also hosting exchange offers on televisions and phones.

The sale started at 8am with some limited time, limited stock and partner offers. However, Flipkart is receiving flak for not being able to offer a good shopping experience and increasing the selling price before the start of the sale.



The site crumbled due to increased load throwing random errors. A large number of consumers were not getting order confirmation after making payments and some were not able to see items they added to their shopping cart. The consumers shared their grievances on social networking website, Twitter.